Google Places – The Reality

Google Places is being hyped as the foremost source of local search. Sure, it’s been around awhile, previously as Google Business Center. People are familiar with the format: the map of local businesses that meet the organic search parameters. Placing the listings smack dab in the middle of the organic listings is genius. Google realizes that the majority of people are looking for local businesses.I first became aware of Google Places last year through the standard email solicitation. The more I learned about the email, the more excited I became. Millions of businesses are not even aware that they have a Google Places Page, which opens up an incredible window of opportunity for consultants to get their clients to Page One of Google WITHOUT expensive and time-consuming SEO. All you have to do is
1.Claim your listing.
2.Add Photos and Citations, and
3.Get Reviews.The more of all three you have, the higher your ranking. The ultimate goal is to listed in the coveted ’7-Pack’…the list of 7 local businesses on Page 1. Simple.But, wait a minute, Scooter.In spite of what some ‘gurus’ are saying, it is NOT that simple. Google Places is still a work in progress. My experience shows that there are still large inconsistencies in its reporting. Places Pages that have not been claimed, with no reviews, photos, or little in the way of information, regularly outrank Pages that are properly optimized. My research shows that the Google Places listings are still pretty arbitrary. In fact, I’m trying to get listed for ‘Akron Internet Consultants’. That search turns up a 3-Pack. The third listing is a ‘Siding Contractor’! The site is not claimed, with 0 photos, 0 reviews, and only 2 citations…neither of which even mentions the word, ‘internet’ Go figure. By the way, I AM on the map for that search.OK, I signed up for the course touted by the email, and began to learn about Google Places. But when I started to do my own research, I found that the instructor was over-simplifying how Google Places rankings work. For example, the instructor claimed repeatedly that not claiming your listing could hurt your listing position. There is no proof that claiming or not claiming your listing has any effect on your position. It is certainly a good idea; until the listing is claimed by SOMEONE, it could be claimed by ANYONE. For the sake of security, claim your business listing NOW!My research was simple. I did searches for various terms; Chiropractor, Glass, Assisted Living, Tree Service, Pest Control, and others. I then took the information of the local 7-Pack businesses, and plugged it into a spreadsheet; Is the Listing claimed; How many Reviews, Photos, Videos, Citations? The results: I could find no pattern. Google Places rankings are still quite arbitrary. Listings that have not been claimed frequently outrank sites that are claimed; One site with 33 Reviews, 61 Citations, and 5 photos was #7…behind unclaimed sites, and sites with no reviews or photos, and less than half of the citations.So, the question you’re probably asking now is, if it’s so arbitrary, why bother? Because, it will eventually sort itself out. I expect 2011 to be a big year for Google Places, and I see a lot of effort being made by Google to tighten things up. Listings will begin to make more sense, and those accounts that are ignored, are going to get left behind. The 7-pack has room for only 7 businesses. Those businesses that have taken the time NOW, to optimize their listings, to encourage customers to submit reviews, that start adding citation sites, will be in the 7-Pack; those companies that ignore Google Places will be shut out.If your competition has 5 reviews, you’re going to need 15 to get ahead of them. If you have 25 citations, someone else will need 50 citations to get ahead of you. The 7-pack for Clearwater, FL Dentists have 3 listings that have 116, 89, and 54 Reviews. Get the picture? Get started TODAY!

5 Campaign Online Marketing Tips

Increasingly more sites and companies with websites recognize the importance of driving traffic to their site.The concept behind marketing is to catch the attention of consumers and possible customers as efficiently as possible. For lots of, campaign Internet marketing is the only way to do so.Project marketing helps to strike your target market in numerous ways. Campaign marketing can be an amazing tool for some, but can be a problem and nuisance for others. These 5 pointers will help you to get your Internet marketing project off to the right start.Know your TargetThe most crucial thing for you to be able to do is to entirely define and evaluate your target audience. If you are going to have an Internet marketing campaign you need to make sure that you understand exactly who you are trying to talk to.. This details will assist you to effectively reach your consumers, making your marketing effective.Be Clear and ConciseIf you desire to have a successful marketing campaign you need to be as clear and concise as possible. Plainly state the message that you are attempting to get to your target market. Confusing or muddled messages will render your Internet marketing campaign useless and not successful.Usage Multiple VenuesThere are numerous places and mediums that you can use with Internet marketing, including online advertising, email marketing, and seo. Your project must include multiple venues and mediums, as you have to get in touch with your audience on as numerous levels as possible.Deal with ProfessionalsIf you are thinking about a marketing project you ought to think about hiring a professional marketing business.. Experts are going to have the ability to supply you with the level of service that is tidy, sleek, and efficient Internet marketing venture.Have PatienceOnline marketing is not going to be instantaneous; it is going to require time to be effective. You need to be client and wait on the results of your marketing to totally understand the success of the project. You will then be able to evaluate your method to find strong points and weak points to deal with for your next campaign.You require to make sure that you do your due diligence when attempting campaign online marketing. You likewise require to believe about how you are going to go about your Internet marketing strategies.These five pointers will help you to get your marketing campaign off to the right start.If you are going to have a marketing campaign you need to make sure that you know precisely who you are attempting to talk to. If you want to have a successful marketing campaign you have to be as clear and concise as possible. Confusing or muddled messages will render your Internet marketing project ineffective and unsuccessful.You require to make sure that you do your due diligence when attempting campaign Internet marketing.

Home Gym Workout Routines

Creating successful routines for your self can be both easy as well as fun. There is no mystery to the process, and in fact most people over complicate the process; bringing it to a level that introduces unnecessary steps that only act as a barrier to your home gym workout routines rather then help you in your quest for fitness. There are however a few steps that people should take to ensure they stick to these.The most important thing a person can do to ensure the success of their home gym workout routines is to set a scheduled time that they observe each day that you plan on working out. Adding this element of routine makes it more difficult to “cheat” and skip a workout. Additionally having a scheduled time means that you will be able to avoid scheduling interruptions. Lets face it every on is busy now a days, and it is not uncommon for our schedules to become full without even realizing it; but by having a set scheduled time for your home gym workout routines you will avoid this common pitfall.Scheduling your home gym workout routines should not only be limited to times, but also dates. How common is it for people to put off a workout till the next day thinking that they only need to do 4 workouts a week, and there are still plenty of days left? Only to then realize that things keep coming up preventing them from getting in all of their weekly home gym workout routines. Preventing this is so incredibly easy that people often over look it. All that is required is for people to “pencil in” their daily home gym workout routines in to whatever schedule keeper they use.Having a set of workout cloths also helps to get you in the proper exercising mood. When you dress for success (and in this case success is completing your workout) success will find you. More simply, by dressing to work out you put your self in the mindset to successfully complete your home gym workout routines. These cloths do not need to be anything special, just comfortable, and only used for your workout.Music is another popular addition to any home gym workout routines. Music is generally seen as a motivator, and successfully used by many people to help push themselves farther and faster; reaching those exercise heights, and crossing those troublesome plateaus. Most people choose upbeat tunes, something with a driving beat and a fast rhythm to keep them motivated, however it is really a personal choice and if classical music feels like the proper accompaniment to your home gym workout routines then by all means enjoy your Mozart.Watching television or reading is generally not recommended as a diversion while doing your home gym workout routines. These are seen as more distracting then music, and rather then pushing you harder in your workout, television and books tend to pull you out of it, causing your heart rate to lower and you to loose focus. Of course if you have to have the television on to be successful in your home gym workout routines then by all means watch it. Having an only partially successful workout is still better then no workout at all, and since you are working out for your own wellbeing then you may as well enjoy your home gym workout routines. Do what it takes, and have fun! This is your special time and you should embrace your home gym workout routines and really make them your own.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.

Conclusion

Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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